Kenny Lim
Dec 19, 2008

UM bags $5 million Dutch Lady biz in Malaysia

KUALA LUMPUR - Dutch Lady, one of Malaysia's leading dairy brands, has appointed Universal McCann for its US$5 million media account following a four-way shootout which included MEC, Starcom and incumbent ZenithOptimedia.

UM bags $5 million Dutch Lady biz in Malaysia
The four agencies were shortlisted at the end of October following a first round of credentials presentations.

Although a UM spokesperson was unavailable for comment, sources close to the pitch confirmed that the IPG agency had bagged the dairy giant’s media business.

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