![UM bags $5 million Dutch Lady biz in Malaysia](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f33866_story_images.jpg&h=570&w=855&q=100&v=20170226&c=1)
Although a UM spokesperson was unavailable for comment, sources close to the pitch confirmed that the IPG agency had bagged the dairy giant’s media business.
KUALA LUMPUR - Dutch Lady, one of Malaysia's leading dairy brands, has appointed Universal McCann for its US$5 million media account following a four-way shootout which included MEC, Starcom and incumbent ZenithOptimedia.
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