Chivas Regal extends Live with Chivalry campaign

The campaign, developed by digital agency wwwins Consulting through a partnership with Starhub Wireless, enables Changi’s audiences to click on promotional banners with their phones to win aviator-themed prizes.

The Live with Chivalry campaign will further be seen worldwide, although its mobile campaign is exclusive to Changi Airport travellers. It will run from now until the 7 December and again from the 15 to the 21 December. According to a wwwins spokeswoman, if the campaign is successful in Singapore, it may extend to other airports regionally or globally.

According to Shirley Sum, senior brand manager of Pernod Ricard Asia Travel Retail, which conducted the research for the campaign, the decision to launch a mobile component coincides with travellers’ consumption habits.

“Our research uncovered that airport travellers who use wireless internet are more likely to respond to mobile advertising and we thought that incorporating it into our campaign would add a lot of value,” she said in a release.