It features a character based on Amélie Poulain from the French film Amélie to promote the idea of chocolate as a luxurious momentary indulgence.
Xin Sui translates as 'follow my heart' the character is shown enjoying chocolate as she journeys to a sumptuous hotel. As she does so, pieces of silk appear to float around her in the air, emphasising the product's texture and quality while symbolising transportation away from the real world.
Mars: Xin Sui-Suitcase
Credits:
Project Xin Sui-Suitcase
Client Mars
Creative agency Nitro China
Media agency MediaCom China
Exposure Television, print, outdoor, point-of-sale
Xin Sui translates as 'follow my heart' the character is shown enjoying chocolate as she journeys to a sumptuous hotel. As she does so, pieces of silk appear to float around her in the air, emphasising the product's texture and quality while symbolising transportation away from the real world.
Mars: Xin Sui-Suitcase
Credits:
Project Xin Sui-Suitcase
Client Mars
Creative agency Nitro China
Media agency MediaCom China
Exposure Television, print, outdoor, point-of-sale
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