David Blecken
Aug 29, 2008

BBC appoints Albert to drive online ad sales in Asia

ASIA-PACIFIC - BBC Worldwide has appointed Inez Albert, formerly regional sales director at Forbes,com, as digital sales director for Asia.

BBC appoints Albert to drive online ad sales in Asia
Reporting to Sunita Rajan, vice-president of sales for Asia and Australasia, advertising sales, Albert will be charged with driving regional advertising sales on BBC.com, the corporation’s advertising-funded arm aimed at an international audience. The BBC is understood to be looking to attract a greater number of Asian advertisers to the site.

Prior to her stint at Forbes, Albert also worked as marketing director for the Wall Street Journal Asia and as sales director at Wall Street Journal-owned investment news service Barrons.
Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

11 hours ago

Delicia Tan adds Singapore to remit in Edelman ...

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

12 hours ago

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

12 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.