Feb 22, 2006

Bates Singapore names Tay as head of art

Bates Asia has appointed ex-JWT creative director Joseph Tay to the position of head of art. Tay departed JWT in November 2005, after working on the agency's award-winning Listerine campaign. "Leading (JWT) to the (CCA) Golden Gong was just the icing on the cake," said Bates ECD Robert Gaxiola. "I've wanted to work with him for years. Now I finally get that chance."

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 days ago

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

2 days ago

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

2 days ago

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.