Advertising, Marketing, Media, Digital, PR News & more

WFA: APAC media inflation set to soar in 2025, 2026

Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.

Accenture Song announces new ANZ leadership to fill Mark Green's shoes

1 day ago

Accenture Song announces new ANZ leadership to fill ...

Bronwyn van der Merwe and Matt Michael step into key leadership roles at Accenture Song ANZ following Mark Green's move to global CEO of Droga5.

How Leo Burnett and McDonald's achieved five billion impressions in a single day

18 hours ago

Minnie Wang

How Leo Burnett and McDonald's achieved five ...

CASE STUDY: The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective collaboration with Mr Doodle, and the creation of a limited-edition product that managed to pique collective interest.

X drops Unilever from advertising boycott lawsuit

20 hours ago

Reem Makari

X drops Unilever from advertising boycott lawsuit

New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.

18 hours ago

Clemenger BBDO unveils creative team promotions

Longtime Clemenger creative Ant Phillips has become executive creative director, while Riana McKenzie and Zoe Perrin join senior creative roles.

The gift of love: A Dashain story by Samsung

19 hours ago

The gift of love: A Dashain story by Samsung

This festive season, Samsung Nepal finds love in the little things (and appliances).

21 hours ago

40 Under 40 2024: Adrian Tso, DDB Group

As a strategy leader, Tso drives long-term, big-picture thinking; inspires his team with passion and energy; and has transformed the working culture of the agency over nine years.

Why print is an enduring force for advertisers

1 day ago

Matthew Keegan

Why print is an enduring force for advertisers

In a world fixated on quick wins and bottom-line results, print advertising has come to stand as a testament to brand-building despite closures of print publications and declining print sales.

Go-to-market strategy: The art of stating the obvious and still getting it wrong

1 day ago

Éric Blais

Go-to-market strategy: The art of stating the ...

Coca-Cola and Sonos both showed how things can go wrong for big brands when they want to act like startups, says Éric Blais in his latest Free to Disagree column.

1 day ago

Apple's brand value dips for the first time in 25 ...

Nvidia, Pandora, Range Rover, and—making history—the Jordan brand join Interbrand's ranking this year. This marks the first time a personality-driven brand has earned a spot on the list.

Creative Minds: Brett Colliver swapped design for ads—and hit creative gold

1 day ago

Creative Minds: Brett Colliver swapped design for ...

Dentsu New Zealand’s CCO loves chasing creative chaos, bold ideas, and a courtside seat at the next NBA game.

How brands can make dynamic pricing fairer for customers

4 days ago

Matthew Keegan

How brands can make dynamic pricing fairer for ...

Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits brands by optimising profit margins, Campaign explores how it can be made fairer for consumers.

Top 10 brands a decade on: How Disney and Samsung outflanked Boeing and Volkswagen

2 days ago

Robin Langford

Top 10 brands a decade on: How Disney and Samsung ...

The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?

Indonesian creators produce the most content in Southeast Asia: GroupM study

4 days ago

Gunjan Prasad

Indonesian creators produce the most content in ...

The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.

Woolley Marketing: Is the path for media going backwards or forward?

Oct 9, 2024

Darren Woolley

Woolley Marketing: Is the path for media going ...

This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or outsmart the competition in a system rigged by tech giants?

The CMO's MO

Oct 10, 2024

Shawn Lim

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking

Sep 12, 2024

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'

Aug 13, 2024

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

The CMO's MO: Alice Au thinks the marketing funnel has

Jul 10, 2024

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

Agency Report Cards 2023

Aug 6, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

The Information

Mar 27, 2024

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

The Information

Mar 27, 2024

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

The Information

Mar 27, 2024

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

100 Plus rebrands as daily hydration drink in Malaysia

1 day ago

100 Plus rebrands as daily hydration drink in Malaysia

Developed in partnership with Havas, the campaign aims to move 100 Plus away from being associated as merely an isotonic drink to be taken after sports.

McDonald’s Singapore rallies youth to embrace self-love and resilience

4 days ago

Rahat Kapur

McDonald’s Singapore rallies youth to embrace self-love and resilience

Launched on World Mental Health Day, the 'Lovin' Me' initiative aims to support youth mental wellness through music, podcasts, and resources, tackling the growing challenges of emotional well-being among young people.

Uncovering the many small, unseen forms of domestic violence

Oct 8, 2024

Uncovering the many small, unseen forms of domestic violence

An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.

Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia

Oct 4, 2024

Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia

The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.

You never know when you might need your favourite sauce

Oct 3, 2024