Creative Minds
Creative Minds dives into the APAC creative scene with 11 fun and candid questions—three must-answers and the rest picked from a mix of nearly 40, ranging from serious to silly—revealing the quirks, inspirations, and guilty pleasures behind the industry's brightest stars.
Creative Minds: Anthony Cassidy is waiting for a chance to set an ad to a Louis Prima soundtrack
The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.
Creative Minds: Nuno Alves believes creativity is less about knowing how to draw and more about strategic problem solving
With previous stints at Restaurants Brands International, Coca-Cola, and Landor, Nuno Alves believes his creative best is yet to come.
Creative Minds: How Defri Dwipaputra stumbled into advertising
Dentsu Indonesia's ECD found his career path altered when a chance opportunity to create graphics for a famous artist in 2008 led him to the industry.
Creative Minds: Edward Cheung was lured into advertising by catchy TV jingles
Edward Cheung's creative journey began with getting hooked on advertising via jingles and has seen him help create one of China's most celebrated campaigns.
Creative Minds: Michelle Chen finds both rebellion and a refuge in creativity
BorderX’s Michelle Chen gave up a life of science for the thrill of growing brands with words.
Creative Minds: Why Kelly Phan thinks creativity should feel like home
RGA Sydney’s Kelly Phan on discovering creativity via Illustrator and why she will never be a fashion designer.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins