Creative Minds

Creative Minds dives into the APAC creative scene with 11 fun and candid questions—three must-answers and the rest picked from a mix of nearly 40, ranging from serious to silly—revealing the quirks, inspirations, and guilty pleasures behind the industry's brightest stars.

4 days ago

Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

Full time lead creative at Maleo, and part time ad librarian, Michael Fabian K wants to make Indonesian advertising world famous.

Feb 27, 2025

Creative Minds: Kate Enright would rather take advice from her 10-year-old self

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.

Feb 20, 2025

Creative Minds: Fachrul Rizal considers advertising his kitchen

Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.

Feb 14, 2025

Creative Minds: Sally Anderson is always asking 'how can we make it better?'

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

Feb 7, 2025

Creative Minds: Kartik Smetacek loves the simplicity of a twisted headline

Meet the chief creative officer at Saatchi & Saatchi India who can rattle off classic Timberland ad lines from memory.

Jan 31, 2025

Creative Minds: Jereek Espiritu pushes his ideas to the edge of madness

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.