The Work: The latest from the world of commercial creativity
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Lifebuoy urges Indonesian youth to get 'possessed by coolness'
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
Bloomberg Media ropes in The Brutalist director for latest edition of Context Changes Everything campaign
The campaign is driven by a global full funnel strategy including CTV placements in Singapore.
New global campaign for Axe focuses on slow dates and long-lasting fragrance
The campaign has been created by Madrid-based Lola MullenLowe.
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Tit for tat: Dentsu Thailand fights gambling with gambling
Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.
Why gender-equality campaigns need to go past mushy sentimentality
IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.
Clemenger BBDO calls out unpaid IWD speeches with ‘The Fee Speech’
Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.
Netflix posters will reflect real-time pollution to promote Toxic Town series
The digital posters will use measurements of the air quality around them.
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For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
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Falling dominos bring Telstra's internet experience to life
A visually engaging display of over 20,000 colourful dominos aims to give life to 'seamless internet' in this campaign from the Australian telco giant.
Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary
In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
A catchy pop tune to normalise period leaks and cramps
The campaign for Blood embraces the messy realities of menstruation through an animated music video featuring a squad of cute characters.
Canva makes design child's play in W+K Tokyo's latest
Got two minutes? W+K Tokyo wraps the simple truth—design can be easy—in a package of pure, heartwarming charm for Canva.
Skoda’s Elroq takes cues from nature’s cleverest critters
Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.
Coach appoints Mother to creative account and unveils NYC style-inspired campaign
The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.
Imagine your gut bacteria as a literal work of art
In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.
A sweet KitKat break-time signal for Manila businesses
In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.
Google is on a mission to make using AI ‘A-OK’
The tech giant’s AI Lighthouse Program is one of a slate of recent efforts to give its Gemini tools the human touch.
Perfume brand Creed ropes in famed ‘snow artist’
The brand collaborated with Simon Beck to launch a film set in the snow-capped mountains of Northern China for the brand’s signature fragrance.
Mock bridal jewellery film highlights marriage rights in Pakistan
The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.