PR
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Happy holidays from team Campaign!
As the Campaign Asia-Pacific team signs off for the holidays until January 6, we wrap up 2024 with a festive ode to the year’s biggest marketing moments.
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Year in review: Biggest brand fails of 2024
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
Top exits and entrances of 2024
Explore our annual recap of marcomms leaders who transitioned into new roles or departed from their current positions over the past year.
Move and win roundup: Week of December 16, 2024
Nine, Weber Shandwick, Klick, AKQA, Droga5, TBWA Melbourne, Poem, Snap, Didi, Agent99 and more in our weekly roundup of people moves and account wins.
EssenceMediacom's Nick Lawson to leave after 33 years
He will depart at the end of the year.
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Publicis agencies lead Agency of the Year 2024 APAC awards
Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.
Special Group dominates at ANZ's Agency of the Year
Special and Howatson+Company were the only agencies to win more than one Gold on the night, but The Monkeys scooped the coveted Gold for Australia Creative Agency of the Year.
Publicis reigns at SEA Agency of the Year 2024
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
Agency of the Year 2024 SEA winners: Singapore and Malaysia
Check out the complete winners list from Campaign's final AOY 2024 event for Singapore and Malaysia, as well as several Southeast Asian regional awards with entrants across five markets.
Agency of the Year 2024 winners: Australia/New Zealand
See the complete winners list for the Australia/New Zealand region in the 2024 Campaign Asia-Pacific Agency of the Year awards.
Richard Edelman calls Omnicom's acquisition of IPG marketing's fourth 'big bang'
The Edelman CEO discusses what the holding company merger means for the PR industry and independent agencies like his.
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Adland reacts to Omnicom-IPG mega-merger
The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.
Move and win roundup: Week of December 9, 2024
Dentsu, Bastion, L’Oréal, Zendesk, DDB, TBWA, Kraft Heinz, FCB Shout, Dept, Moloco, Anker Innovation, and more in our weekly roundup of people moves and account wins.
Omnicom in talks to buy Interpublic—report
Omnicom and IPG: Rumours of a merger surfaced a year ago.
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Dentsu & Publicis excel at Campaign's Greater China Agency of the Year 2024
Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.
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Agency of the Year 2024: Greater China winners
Dentsu and Leo Burnett clinched key creative awards, Starcom shone in digital innovation, and Zenith solidified its media grip at the 2024 Greater China Agency of the Year Awards. See all the winners here.
Campaign expands its coverage into Indonesia
The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.
Spikes Asia 2025: In conversation with PR jury president Margaret Key
As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.
Edelman staff cuts reflect an industry at a crossroads
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required
Publicis recruits Snoop Dogg to celebrate being top dog
The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.
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