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Publicis climbs the highest in APAC media rankings following Kenvue win
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
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Netflix is going all out for Squid Game season 2—and you’re about to feel it
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
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Kingdom Digital secures Eva Air's creative AOR for Malaysia
The Taiwanese airline strengthens its alliance with the Hakuhodo-backed agency to amplify brand impact in the Malaysian market.
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X global agency lead leaves after 11 months
Christian Kimberley-Bowen is joining Pinterest.
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Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
Creative Minds: How Yuhang Lin went from dreaming of magical powers to solving real-world creative problems
The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.
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Happy holidays from team Campaign!
As the Campaign Asia-Pacific team signs off for the holidays until January 6, we wrap up 2024 with a festive ode to the year’s biggest marketing moments.
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Year in review: Biggest brand fails of 2024
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
Former GroupM China executives to face Shanghai court over bribery allegations
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.
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Merlee Jayme launches Jayme Headquarters to champion neurodiversity
Following the success of The Misfits Camp, Jayme's new creative agency will be supported by a seasoned leadership team. Philippines-based professor Sam Alapan will head The Misfits Camp.
Omnicom-IPG billings hit $2.7 billion in China: Ebiquity
The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.
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What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
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'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
Move and win roundup: Week of December 16, 2024
Nine, Weber Shandwick, Klick, AKQA, Droga5, TBWA Melbourne, Poem, Snap, Didi, Agent99 and more in our weekly roundup of people moves and account wins.
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
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‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover
With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, employees, and opportunities for smaller agencies?
EssenceMediacom's Nick Lawson to leave after 33 years
He will depart at the end of the year.
Creative Minds: Soo Hee Yang on design poetry and mindset magic
Between diving into Han Kang's novels and raiding her prized wine cellar, this pressure-loving creative director is turning brand campaigns into social movements—with a shelf of awards and an unbreakable spirit to match.
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Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme
The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.
Campaign Big Global Awards shortlist announced
Winners will be revealed in February 2025.
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