News
Salesforce invests $1 bil in SG, collaborates with Singapore Airlines
The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.
Spikes Asia live judging underway in Vietnam
GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Havas and Moonfolks form media alliance in Indonesia
EXCLUSIVE: Moonfolks, formerly M&C Saatchi Indonesia, enters an alliance with Havas to fill its missing media capability with the aim of creating a full-service agency with end-to-end solutions.
Bloomberg Media ropes in The Brutalist director for latest edition of Context Changes Everything campaign
The campaign is driven by a global full funnel strategy including CTV placements in Singapore.
Reddit becoming a destination for women to share critical health information according to Weber Shandwick study
Communities on Reddit are the new avenue to discuss both physical and psychological problems.
Recently launched Google Ads tool to help advertisers monitor carbon emissions
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
Women to Watch 2024: Audrey Michelin, OpenX
Michelin's career is a powerful lift: She's not only the Australian national deadlift record holder but also a high-performing leader who shapes financial outcomes and lifts team dynamics.
Unilever CEO: 'Spend on social will jump from 30% to 50%'
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Google's grip on search at risk as US govt pushes for Chrome sell-off
The US Department of Justice has doubled down on its demand for Google to sell its Chrome browser, and to stop paying partners for preferential treatment of its search engine.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Jack Morton expands to Tokyo following growth of Japan business
EXCLUSIVE: The experiential agency appoints Mayumi Ninomiya as general manager and targets doubling revenue by 2025.
Samsung, Nissin, Oreo are YouGov's top advertisers of the month in SG
Samsung's high-profile launch campaign for its AI-powered Galaxy S25 series take it to pole position.
Coca-Cola media business contract lies between Publicis and WPP
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.
WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
Clean Creatives highlights fossil fuel risks in Omnicom-IPG merger
The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Deliveroo to exit Hong Kong, sells assets to rival Foodpanda
The on-demand food delivery platform bows out of Hong Kong due to tough competition. Deliveroo will cease operations in April, marking the end of its nine-year stint in the SAR.
The rational consumer: Why China’s shoppers are spending smarter, not more
A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.
Move and win roundup: Week of March 10, 2025
Landor, Ogilvy, We Are Social, Nunn Media, Dentsu, Orange Line, Sparro, and more, in our weekly collection of people moves and account news.
Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint
Lim left Wavemaker as MD of Singapore last month.
Campaign boosts global presence with launch of Campaign House at Cannes Lions 2025
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
