Media
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Assembly taps former Initiative CEO for Greater China leadership
EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.
The Guardian names Imogen Fox as global chief advertising officer
The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’
In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.
Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
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How adland can reduce emissions from streaming ads
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
Moves and wins roundup: Week of February 3, 2025
VaynerMedia, IPG Mediabrands, Dentsu, Archetype, Unilever, P&G, Cheil, and HP, and more in our weekly collection of people moves and account news.
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Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.
UM launches Full Colour Media with a focus on brand-building and growth
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
Campaign Global Agency of the Year Awards 2024: Don't miss the February 18 deadline
With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.
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Will retail media live up to the hype?
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
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Publicis ANZ acquires indie media shop Atomic 212°
Atomic 212°, founded by Barry O’Brien OAM in 2008, is Australia’s largest independent media agency.
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Fuji TV leaders resign amid sexual misconduct case
Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.
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The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
Moves and wins roundup: Week of January 27, 2025
FleishmanHillard, Octopus Cards, GOVT, Myer, Wonder Works Digital, Archetype, FCB, and more in our weekly collection of people moves and account news.
Davos elites bullish on future of business
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
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Google rolls out several new PMax updates following successful beta launches
Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.
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Zurich picks single agency for global media account
Results are in for the winner-takes-all pitch.
Sony Electronics, Singapore govt bodies initiate pitches
PITCH UPDATE: Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for various comms and creative services.
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Mediahub global CEO John Moore departs
Moore has been with the media agency since 1997.
Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’
Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.
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