Creativity
Keeping the creative fire alive in a global network
Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
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Lifebuoy urges Indonesian youth to get 'possessed by coolness'
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
Spikes Asia live judging underway in Vietnam
GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.
Bloomberg Media ropes in The Brutalist director for latest edition of Context Changes Everything campaign
The campaign is driven by a global full funnel strategy including CTV placements in Singapore.
New global campaign for Axe focuses on slow dates and long-lasting fragrance
The campaign has been created by Madrid-based Lola MullenLowe.
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Tit for tat: Dentsu Thailand fights gambling with gambling
Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.
Why gender-equality campaigns need to go past mushy sentimentality
IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.
'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start
In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.
Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage
Full time lead creative at Maleo, and part time ad librarian, Michael Fabian K wants to make Indonesian advertising world famous.
Havas Creative Network appoints Tamara Greene chief client officer of global brands
Role takes leadership of 'almost all multi-market and global client relationships' within Havas Creative Network.
Clemenger BBDO calls out unpaid IWD speeches with ‘The Fee Speech’
Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.
Sarah Golding steps down from T&Pm after 23 years
Global partner plans to take some time off before looking for her next role.
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Creativity in crisis: Subjectivity and poor feedback stifle advertising
A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.
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For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
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Falling dominos bring Telstra's internet experience to life
A visually engaging display of over 20,000 colourful dominos aims to give life to 'seamless internet' in this campaign from the Australian telco giant.
Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
A new UNICEF campaign hits a six for gender equality
Deceptively simple, profoundly compelling. Watch Howatson+Company's latest pro bono effort for Cricket Australia.
Digital document library Scribd launches new global brand identity
The rebrand has been created by Mother Design
Creative Minds: Kate Enright would rather take advice from her 10-year-old self
From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.
A catchy pop tune to normalise period leaks and cramps
The campaign for Blood embraces the messy realities of menstruation through an animated music video featuring a squad of cute characters.
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