Analysis
Meta, Musk and the imminent death of brand safety
With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis
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How adland can reduce emissions from streaming ads
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
How brand honesty can cut through the clutter of micro-trends
Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.
Trump's tariffs: What will happen to Chinese outbound brands?
With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.
Creative Minds: Jereek Espiritu pushes his ideas to the edge of madness
An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.
AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
40 Under 40 2024: Swyn Evans, Zeno
Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
Spikes Asia 2025: How we filmed an edge-of-the-cliff scene
Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.
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The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
To snake or not to snake? Luxury brands face conundrum
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.
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Asian advertising braces for a trade war that may never come
No trade war? That's the good news. The bad news? China's economic struggles could still stifle Asian advertising growth, impacting sectors like luxury goods and automobiles, says analyst Ian Whittaker.
Creative Minds: 'Go smash it like an avocado' is Stephanie Gwee's pep talk
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
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Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
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Should Lunar New Year campaigns move past same-old family themes?
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.
Spikes Asia 2025: Behind Leo Burnett Taiwan’s award-winning ‘Paper Organs’ campaign
Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke cultural barriers and won international acclaim.
40 Under 40 2024: Su Ling Chan, MBCS
Chan’s success reaches beyond the boardroom, blending the discipline of an athlete with the strategy of a leader to excel in every arena.
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Fuji TV loses over 50 advertisers amid alleged sexual misconduct
Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.
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The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
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Top 10 financial brands in Southeast Asia
The Philippines' leading mobile wallet service GCash has earned top ranking in Southeast Asia’s top financial brands in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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