Analysis
Will you still need me, will you still feed me?
While discussions around ageing within advertising tend towards the gloomy, Century Asia’s chief executive has some practical suggestions to address the challenge.
Instilling a culture of curiosity a challenge for marketing chiefs, says report
The survey respondents included 50 chief marketers and marketing directors across brands like Tommy Hilfiger, Bacardi and Adidas.
Reddit becoming a destination for women to share critical health information according to Weber Shandwick study
Communities on Reddit are the new avenue to discuss both physical and psychological problems.
Can AI complement the spiritual essence of Ramadan?
PHD MENA’s Ban Samara on the role AI should play in the sensitive territory of spirituality.
Women to Watch 2024: Audrey Michelin, OpenX
Michelin's career is a powerful lift: She's not only the Australian national deadlift record holder but also a high-performing leader who shapes financial outcomes and lifts team dynamics.
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HSBC’s CMO on using Hong Kong as a backdrop to storytelling
To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
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Why so many are leaving adland to embark on 'solopreneurship'
As mass layoffs and disillusionment with traditional agency models continue to drive professionals towards solopreneurship, can they cushion the pressures of running a solo venture?
What brands can learn from Anora beating Wicked at the Oscars
The Working Assembly’s Jolene Delisle says that cultural resonance is not about being the loudest, but being the most meaningful.
Why gender-equality campaigns need to go past mushy sentimentality
IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.
'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start
In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.
Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage
Full time lead creative at Maleo, and part time ad librarian, Michael Fabian K wants to make Indonesian advertising world famous.
More pocketbook, less politics: How C-suites should talk about tariffs
Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.
Women to Watch 2024: Asma Humayun, Shiny Toy Guns
A powerful example of how creative talent, coupled with unwavering determination and a commitment to social justice, can transform lives and reshape societies.
Mini-games become major league advertisers on WeChat
The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.
Women to Watch 2024: Alice Au, Wharf Hotels Management
A digital marketing maven who is behind triple-digit revenue growth for Wharf Hotels, Au has masterfully integrated Chinese social media into her marketing mix and pioneered ahead-of-the-curve tech throughout a two-decade career.
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Indie agencies gain ground globally, PMG tops rankings
Meanwhile, a confidential independent won the $200 million Shanghai General Motors media account in March.
‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.
Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate
CEO dismissed idea WPP might sell AKQA in Campaign interview.
40 Under 40 2024: Yong Ping Loo, TBWA
With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.
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How AI is reshaping the dynamics of ad fraud
Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.
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