Advertising
Coca-Cola media business contract lies between Publicis and WPP
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.
WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
Clean Creatives highlights fossil fuel risks in Omnicom-IPG merger
The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
The rational consumer: Why China’s shoppers are spending smarter, not more
A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.
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HSBC’s CMO on using Hong Kong as a backdrop to storytelling
To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
Move and win roundup: Week of March 10, 2025
Dentsu, Orange Line, Sparro, and more, in our weekly collection of people moves and account news.
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Why so many are leaving adland to embark on 'solopreneurship'
As mass layoffs and disillusionment with traditional agency models continue to drive professionals towards solopreneurship, can they cushion the pressures of running a solo venture?
Campaign boosts global presence with launch of Campaign House at Cannes Lions 2025
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
What brands can learn from Anora beating Wicked at the Oscars
The Working Assembly’s Jolene Delisle says that cultural resonance is not about being the loudest, but being the most meaningful.
New global campaign for Axe focuses on slow dates and long-lasting fragrance
The campaign has been created by Madrid-based Lola MullenLowe.
Why gender-equality campaigns need to go past mushy sentimentality
IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.
'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start
In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.
'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage
Full time lead creative at Maleo, and part time ad librarian, Michael Fabian K wants to make Indonesian advertising world famous.
More pocketbook, less politics: How C-suites should talk about tariffs
Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.
Havas Creative Network appoints Tamara Greene chief client officer of global brands
Role takes leadership of 'almost all multi-market and global client relationships' within Havas Creative Network.
Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
CEO outlined client examples in 23-minute video presentation.
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WPP invests in Stability AI to drive brand storytelling
Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.
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Gender equality is everyone’s fight—so why is marketing at the frontline?
The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.
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