Advertising
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Assembly taps former Initiative CEO for Greater China leadership
EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.
Woolley Marketing: Walking the line between evolution and alienation
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?
The Guardian names Imogen Fox as global chief advertising officer
The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’
In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.
Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
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How adland can reduce emissions from streaming ads
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
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Assembly achieves B Corp in six APAC markets
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
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How the industry can move past rhetoric to take on climate change
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
Annette King leaves Accenture Song and steps back from executive career
Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.
Former Forsman & Bodenfors CEO Toby Southgate joins We Are Social as global CEO
Toby Southgate had left Forsman & Bodenfors last October as global chief executive.
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Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés
EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.
How brand honesty can cut through the clutter of micro-trends
Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.
Kunal Jeswani appointed CEO of Ogilvy ASEAN
Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.
Moves and wins roundup: Week of February 3, 2025
VaynerMedia, IPG Mediabrands, Dentsu, Archetype, Unilever, P&G, Cheil, and HP, and more in our weekly collection of people moves and account news.
Publicis London to handle Electrolux creative project for APAC, EMEA and the UK
Publicis London will join a roster of agencies including Forsman & Bodenfors
Creative Minds: Jereek Espiritu pushes his ideas to the edge of madness
An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.
UM launches Full Colour Media with a focus on brand-building and growth
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
Campaign Global Agency of the Year Awards 2024: Don't miss the February 18 deadline
With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.
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The 'laziest influencer' makes cleaning effortless—literally
S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.
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Will retail media live up to the hype?
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
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