Staff Reporters

1 hour ago

Salesforce invests $1 bil in SG, collaborates with ...

The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.

2 hours ago

Lifebuoy urges Indonesian youth to get 'possessed ...

The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.

1 day ago

Women to Watch 2024: Audrey Michelin, OpenX

Michelin's career is a powerful lift: She's not only the Australian national deadlift record holder but also a high-performing leader who shapes financial outcomes and lifts team dynamics.

1 day ago

Samsung, Nissin, Oreo are YouGov's top advertisers ...

Samsung's high-profile launch campaign for its AI-powered Galaxy S25 series take it to pole position.

1 day ago

Deliveroo to exit Hong Kong, sells assets to rival ...

The on-demand food delivery platform bows out of Hong Kong due to tough competition. Deliveroo will cease operations in April, marking the end of its nine-year stint in the SAR.

2 days ago

The rational consumer: Why China’s shoppers are ...

A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.