Matthew Keegan
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How adland can reduce emissions from streaming ads
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
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The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
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Should Lunar New Year campaigns move past same-old ...
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.
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Top 10 financial brands in Southeast Asia
The Philippines' leading mobile wallet service GCash has earned top ranking in Southeast Asia’s top financial brands in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
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Are marketers spending less on social media?
Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.
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Top 10 travel brands in Southeast Asia
Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.
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