Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among others.
EssenceMediacom X was the incumbent agency.
Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.
The global talent, transformation, client and media agency leader will leave in May.
The deal builds on a growing area for Publicis, which also acquired Influential last year.
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
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