News PR Marketing
Ewan Larkin
Jan 26, 2024

WPP merges BCW and Hill & Knowlton to create Burson

BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek's latest Agency Business Report.

L-R) AnnaMaria DeSalva and Corey duBrowa. (Image used with permission)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

2 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

'All polish, no punch': Adland reacts to Jaguar’s rebrand

3 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Why Gut’s Singapore office means so much to the challenger agency

5 Why Gut’s Singapore office means so much to the challenger agency

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

7 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

MediaSense buys R3 as it eyes global client opportunities in creative

8 MediaSense buys R3 as it eyes global client opportunities in creative

The best Christmas ads of 2024 are here

9 The best Christmas ads of 2024 are here

Agency of the Year 2024: Shortlists announced

10 Agency of the Year 2024: Shortlists announced

Related Articles

BCW, Hill & Knowlton warns staffers to brace for layoffs related to Burson merger
Apr 21, 2024
Diana Bradley

BCW, Hill & Knowlton warns staffers to brace for ...

‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger
The Information
Jan 28, 2024
Steve Barrett

‘It’s going to be unbeatable’: WPP’s Mark Read ...

Burson launches healthcare-focused AI service
Sep 23, 2024
Diana Bradley

Burson launches healthcare-focused AI service

Burson names global digital and intelligence leadership team
Jul 30, 2024
Siobhan Holt

Burson names global digital and intelligence ...

Just Published

Opinion: Jaguar’s rebrand might actually be a masterstroke
10 hours ago
Ellen Widdup

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

PR makes the leap to Bluesky—but what’s the verdict so far?
11 hours ago
Evie Barrett

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

Burson hires Edelman’s Taj Reid as global chief creative officer
11 hours ago
Jess Ruderman

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

Will the Coca-Cola ad deter brands from using AI in film?
12 hours ago
Shauna Lewis

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.