Shauna Lewis
Aug 7, 2024

US judge rules that Google acted illegally to monopolise online search

A US judge has declared Google a "monopolist" in a landmark ruling, finding the tech giant guilty of illegally stifling competition in the online search and advertising market.

Google was fined €4.125 billion (£3.5billion) by the European Commission in 2022
Google was fined €4.125 billion (£3.5billion) by the European Commission in 2022

Google has acted illegally to maintain its monopoly on online search and advertising, a US judge has ruled in a court case brought by the US Department of Justice.

The process began in 2020 when the DOJ sued the company for its control of 90% of the online search market.

During a 10-week trial in Washington DC, prosecutors said Google had paid more than $10 billion (£7.8 billion) a year to Apple, Samsung and Mozilla to be pre-installed as the default search engine across platforms.

Prosecutors said that, as a result, other companies had not had the opportunity or resources to compete with Google.

It is unclear what penalties Google and parent-company Alphabet will face, with fines set to be decided at a future hearing.

In his ruling, US District Judge Amit Mehta wrote: “Google is a monopolist, and it has acted as one to maintain its monopoly.”

In response, Alphabet said: “This decision recognises that Google offers the best search engine, but concludes that we shouldn’t be allowed to make it easily available.”

During the trial, Google’s lawyer John Schmidtlein said that Google was winning “because it’s better”.

Mehta’s ruling contradicted that, however, stating that if “new a entrant [was] positioned from a quality standpoint to bid for the default”, they would have to pay partners “upwards of billions of dollars in revenue share”.

Alphabet plans to appeal against the ruling.

Google UK has been contacted for comment.

 

Source:
Campaign US

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

11 hours ago

40 Under 40 2024: Eddie Morton, Sandpiper

Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.

13 hours ago

Biti's Hunter 'steps forward' in new branding campaign

REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.

13 hours ago

Top Chinese snack company faces regulatory scrutiny ...

China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.

14 hours ago

Move and win roundup: Week of November 4, 2024

In this week's roundup, Moët Hennessy ANZ appoints Nausicaa Charrier as its new marketing director, Third Avenue Consulting and Superdream strengthen their leadership teams. Read about the latest appointments, business wins, and leadership changes across the industry.