Staff Reporters
Feb 18, 2025

Delicia Tan adds Singapore to remit in Edelman leadership shuffle

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

L-R: elicia Tan, Vorasit (Gigg) Turongsomboon
L-R: elicia Tan, Vorasit (Gigg) Turongsomboon
Edelman has announced leadership appointments for its Southeast Asia operations, effective immediately. Delicia Tan will expand her role as CEO of Edelman Singapore while continuing as CEO for Hong Kong and Taiwan.
 
This change follows the departure of Julia Wei, who is departing Edelman Singapore at the end of the month, after two years of rejoining the agency as CEO. Campaign Asia previously reported on Wei's return to Edelman in September 2022, where she had previously worked for nine years (2005-2015) before holding positions at The Secret Little Agency, Lazada,\ and AKA Asia. Wei is leaving to take a role outside the industry. 
 
Tan joined Edelman Singapore in 2006 and has worked across the Asia Pacific region. Last year, Campaign recognised her as one of its  Women to Watch Greater China.. As CEO for Hong Kong and Taiwan, she has led the Hong Kong office through the post-pandemic period.

Meanwhile, Vorasit (Gigg) Turongsomboon has been appointed to a newly created role of managing director for Edelman Thailand. Turongsomboon brings over 16 years of strategic public relations experience, including a decade at Procter & Gamble and most recently as managing Director at MSL. He will lead Edelman Thailand amidst a period of growth driven by client demand.

Rakesh Thukral, Edelman’s CEO for Asia Pacific, expressed confidence in both leaders, stating that their appointments will enhance the firm's ability to deliver top-notch communications advisory services across the region.
 
"Delicia’s new role is an acknowledgement of her experience and contribution to our firm," said Thukral. "We have a strong team and a great set of clients in Singapore. With Delicia’s leadership, I am confident that we will continue to do impressive work in that market. I would like to thank Julia for her contribution to the Edelman business in APAC." 
Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

As US slams door, can the rest of the world offer ...

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.

9 hours ago

ROI index charts rise of Moloco and Reddit ...

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.

10 hours ago

Telstra unveils cinematic silent films—as a ...

Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.

11 hours ago

Spikes Asia Debrief set to unpack the new creative ...

This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.