Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
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Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.
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The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.
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