The 2024 South Asia Agency of the Year awards honoured trailblazers in advertising, marketing, and media, spotlighting the region’s outstanding creative achievements. This year’s event saw a dynamic mix of fresh talent making waves and seasoned players solidifying their legacy.
From McCann Worldgroup India’s impressive sweep to Havas Media India’s rising prominence and Famous Innovations’ strong showing against global networks, the accolades reflected a thriving and competitive creative ecosystem.
Far more than an awards ceremony, the event celebrated South Asia’s innovative spirit and the transformative power of bold ideas.
Here’s a rundown of the winners who set new benchmarks for excellence this year:
| AGENCY CATEGORIES | |||
| ENTRY CATEGORY | AWARDS | CREDITED AGENCY | CREDITED MARKET |
| India Creative Agency of the Year | Gold | McCann Worldgroup India | India |
| Silver | FCB Kinnect | ||
| Bronze | tgthr. | ||
| Pakistan Creative Agency of the Year | Silver | Golden Circle | Pakistan |
| Bronze | IAL Saatchi & Saatchi | ||
| Rest of South Asia Creative Agency of the Year | Silver | MullenLowe Sri Lanka | Sri Lanka |
| India Digital Innovation Agency of the Year | Gold | FCB Kinnect | India |
| Silver | OMD | ||
| Bronze | Interactive Avenues | ||
| Pakistan Digital Innovation Agency of the Year | No Shortlist No Award | ||
| Rest of South Asia Digital Innovation Agency of the Year | No Shortlist No Award | ||
| India Media Agency of the Year | Gold | OMD | India |
| Silver | PHD | ||
| Bronze | Lodestar UM | ||
| Pakistan Media Agency of the Year | No Shortlist No Award | ||
| Rest of South Asia Media Agency of the Year | Gold | Third Shift Media PVT LTD | Sri Lanka |
| ENTRY CATEGORY | AWARDS | CREDITED AGENCY | CREDITED MARKET |
| India PR Agency of the Year | Silver | Avian WE | India |
| Weber Shandwick | |||
| Bronze | Edelman India Private Limited | ||
| MSL INDIA | |||
| Pakistan PR Agency of the Year | No Shortlist No Award | ||
| Rest of South Asia PR Agency of the Year | No Shortlist No Award | ||
| ENTRY CATEGORY | AWARDS | CREDITED AGENCY | CREDITED MARKET |
| South Asia Agency Marketer Partnership of the Year | Silver | Havas Media India | Tata Motors CVBU |
| Bronze | BBDO INDIA | Ariel | |
| Famous Innovations | Mia | ||
| ENTRY CATEGORY | AWARDS | CREDITED AGENCY | CREDITED MARKET |
| South Asia B2B Marketing Agency of the Year | Gold | Shobiz Experiential Communications Pvt. Ltd. | India |
| Bronze | Centrick Marketing Solutions LLP | ||
| Edelman India | |||
| South Asia B2C Marketing Agency of the Year | No Shortlist No Award | ||
| South Asia Best Culture | Gold | Talented | India |
| Silver | Centrick Marketing Solutions LLP | ||
| Bronze | McCann Worldgroup India | ||
| South Asia Best Place to Work | Commendation | Talented | India |
| South Asia Boutique Agency of the Year | Bronze | Centrick Marketing Solutions LLP | India |
| South Asia Brand Design Agency of the Year | Gold | Famous Innovations | India |
| Bronze | Conran Design Mumbai | ||
| Bronze | Landor | ||
| South Asia Brand Experience Agency of the Year | No Shortlist No Award | ||
| South Asia Consultancy of the Year | No Shortlist No Award | ||
| South Asia Content Marketing Agency of the Year | No Shortlist No Award | ||
| South Asia CSR Achievement of the Year | Silver | White Rivers Media | India |
| South Asia Customer Engagement Agency of the Year | No Shortlist No Award | ||
| South Asia Data Analytics Agency of the Year | Silver | ADA | India |
| Bronze | Havas Media India | ||
| Bronze | Skewb Analytics | ||
| South Asia E-commerce Agency of the Year | Gold | Performics India | India |
| Silver | Interactive Avenues | ||
| Bronze | Havas Media India | ||
| South Asia Event Marketing Agency of the Year | Silver | Shobiz Experiential Communications | India |
| South Asia Independent Agency of the Year | Gold | Famous Innovations | India |
| Silver | tgthr. | ||
| Bronze | Talented | ||
| South Asia Influencer Marketing Agency of the Year | Silver | FCB Kinnect | India |
| Silver | White Rivers Media | ||
| South Asia Integrated Marketing Agency of the Year | Gold | FCB Kinnect | India |
| South Asia Market Research Agency of the Year | No Shortlist No Award | ||
| South Asia OOH Agency of the Year | Silver | Famous Innovations | India |
| Bronze | Kinetic Pakistan | Pakistan | |
| South Asia Performance Agency of the Year | Silver | PivotRoots | India |
| Bronze | M&C Saatchi Performance | ||
| South Asia Production Company of the Year | Gold | Prodigious India | India |
| Bronze | White Rivers Media | ||
| South Asia Programmatic Agency of the Year | Gold | Interactive Avenues | India |
| South Asia Social Media Agency of the Year | Silver | Famous Innovations | India |
| Silver | White Rivers Media | ||
| Bronze | SoCheers | ||
| South Asia Specialist Agency of the Year | Gold | Publicis Production India | India |
| Gold | White Rivers Media | ||
| Silver | M&C Saatchi Performance | ||
| South Asia Talent Development Programme of the Year | Gold | Talented | India |
| Silver | McCann Worldgroup India | ||
| PEOPLE/TEAM CATEGORY | ||||
| ENTRY CATEGORY | AWARDS | CREDITED AGENCY | CREDITED NOMINEE | CREDITED MARKET |
| South Asia Account Person of the Year | No Shortlist No Award | |||
| South Asia Agency Growth Leader of the Year | Winner | McCann Worldgroup India | Prasoon Joshi | India |
| Commendation | Famous Innovations | Raj Kamble | ||
| South Asia Agency Head of the Year | Winner | Famous Innovations | Raj Kamble | |
| South Asia Channel/Engagement Planner of the Year | No Shortlist No Award | |||
| South Asia Corporate Communications/Marketing Team of the Year | No Shortlist No Award | |||
| South Asia Creative Leader of the Year | Winner | Talented | Binaifer Dulani | India |
| ENTRY CATEGORY | AWARDS | CREDITED AGENCY | CREDITED TEAM NAME | CREDITED MARKET |
| South Asia New Business Development Team of the Year | Winner | Havas India | Havas India New Business Team - Route 66 | India |
| Commendation | Famous Innovations | Team Famous | ||
| ENTRY CATEGORY | AWARDS | CREDITED AGENCY | CREDITED NOMINEE | CREDITED MARKET |
| South Asia Strategic/Brand Planner of the Year | Winner | Havas Media India | Sanchita Roy | India |
| South Asia Young Achiever of the Year | Winner | Havas Media India | Preksha Purushotham Kotian | |
| South Asia Young Business Leader of the Year | No Shortlist No Award | |||
| South Asia Young Creative Person of the Year | Commendation | McCann Worldgroup India | Ines Barros | India |
| BRAND CATEGORY | ||
| ENTRY CATEGORY | AWARDS | CREDITED BRAND NAME |
| South Asia AD Campaign of the Year | No Shortlist No Award | |
| South Asia Brand of the Year | No Shortlist No Award | |
| South Asia Marketer of the Year | No Shortlist No Award | |
| REGIONAL AWARDS | ||
| ENTRY CATEGORY | CREDITED AGENCY | AWARDS |
| South Asia Creative Agency of the Year | Winner | McCann Worldgroup |
| South Asia Digital Innovation Agency of the Year | FCB Kinnect | |
| South Asia Media Agency of the Year | OMD | |
| South Asia PR Agency of the Year | No Award | |
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