Advertising, Marketing, Media, Digital, PR News & more

Are marketers spending less on social media?

Studies suggest that marketers are increasingly diversifying their media ...

Ex-OMD USA media chief joins Publicis to lead transformat...

Warner Bros Discovery appoints EssenceMediacom in Australia

Remember discmans? Apple's Lunar New Year film will take ...

Will axing fact-checkers on Meta shift media spend ...

Are marketers spending less on social media?

11 hours ago

Matthew Keegan

Are marketers spending less on social media?

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.

Ex-OMD USA media chief joins Publicis to lead transformation in APAC

5 hours ago

Staff Reporters

Ex-OMD USA media chief joins Publicis to lead ...

Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.

Warner Bros Discovery appoints EssenceMediacom in Australia

13 hours ago

Staff Reporters

Warner Bros Discovery appoints EssenceMediacom in ...

EssenceMediacom will lead the launch of the Max streaming service in Australia in the first half of this year.

Remember discmans? Apple's Lunar New Year film will take you back

14 hours ago

Ad Nut

Remember discmans? Apple's Lunar New Year film will ...

Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.

Will axing fact-checkers on Meta shift media spend elsewhere?

2 hours ago

Lucy Shelley

Will axing fact-checkers on Meta shift media spend ...

Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.

11 hours ago

Porsche appoints new creative agency in Australia

Creative agency Dig has won the business following an extensive pitch process. Incumbent DDB Melbourne handled the account since 2015.

11 hours ago

Is the comments section the new focus group?

Brands ought to dig deep into their comments sections to discover a trove of usable customer feedback. Plus, more 2025 marketing trends from our running blog.

The shocking things you can now say on Meta's platforms

3 days ago

Staff Reporters

The shocking things you can now say on Meta's platforms

As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ on Facebook and Instagram.

Creative Minds: Ya Wen believes creativity can 'change the world'

3 days ago

Staff Reporters

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

12 hours ago

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

WPP employees push back on return-to-office policy with petition

1 day ago

Alessandra Scotto di Santolo

WPP employees push back on return-to-office policy ...

WPP CEO Mark Read informed employees they have to return to the office four days a week from April.

TikTok launches Messaging Ads in Asia Pacific

3 days ago

Staff Reporters

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

4 days ago

Danny Molyneux

Meta's fact-check fail is a threat to brand safety

The tech giant’s move to abandon fact-checking on its platforms could significantly affect brand trust and consumer perception, argues Danny Molyneux of Claxon.

4 days ago

Spikes Asia

Spikes Asia 2025: How Ajinomoto and Honda Office ...

A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.

4 days ago

Gen Z netizens in China are grappling with urban ...

China's Gen Z social-media users are gravitating towards AI companions. Plus, other noteworthy marketing trends for 2025 in our running blog.

The CMO's MO

Jan 6, 2025

Nikita Mishra

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

The CMO's MO: Hyatt's APAC marketer on the power of prioritisation

Nov 8, 2024

Nikita Mishra

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

Oct 10, 2024

Staff Reporters

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking

Sep 12, 2024

Nikita Mishra

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

Top 50 Brands

Jan 8, 2025

Matthew Keegan

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

Nov 22, 2024

Matthew Keegan

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Top 10 electronics brands in Southeast Asia

Nov 11, 2024

Matthew Keegan

Top 10 electronics brands in Southeast Asia

Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Oct 28, 2024

Matthew Keegan

Top 10 fashion brands in Southeast Asia

Japanese casual wear giant Uniqlo has trumped other global favourites like Nike and Adidas to become Southeast Asia’s top fashion brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

The Work

John Wick lookalike goes to battle to sell his car

4 days ago

Ad Nut

John Wick lookalike goes to battle to sell his car

In this playful campaign for Thai used-car platform Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters.

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

Jan 8, 2025

Ad Nut

Apple’s latest campaign celebrates innovation in Japan’s university extracurricula...

Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches

Dec 19, 2024

Leslie Blount

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ ...

The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.

Let's put a smile on that face, says Tourism Fiji

Dec 13, 2024

Ad Nut

Let's put a smile on that face, says Tourism Fiji

The 'Happy Passports' campaign by Havas shows visitors how hard it is to look sad in a place where 'happiness comes naturally'.

'Yapping Paper' turns Christmas gifts into a cause for paws

Dec 16, 2024

Ad Nut

'Yapping Paper' turns Christmas gifts into a cause for paws

This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.