apm mall
Sep 17, 2012
7-Eleven brings Hong Kong past to life with mini charms and exhibition
Convenience store chain 7-Eleven has witnessed 31 years of change in Hong Kong. Now, the brand has created a set of 22 mini charms with different classic Hong Kong icons representing different generations, including a cassette tape, rice cooker, fan, duster, Facebook 'like' icon and a QR code. Meanwhile, a roadshow exhibition with the theme 'Charms of our memories' was recently held at APM Mall in Kwun Tong to take shoppers down memory lane.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins