OMD Thailand lands US$4m OPPO business

Owned by OPPO Thai, the OPPO account, valued at US$4 million, involves integrated media planning and buying across traditional and digital platforms.

Xu Ti Dan, managing director at OPPO Thai, said, “We are happy to appoint OMD Thailand as our media agency. Their domain expertise, strategic insights and enthusiasm struck a positive chord with us and helped us to take the decision in their favour.”

Commenting on the win, Paul Spencer, managing director of OMD Thailand, said, “We are excited with this win and the opportunity to work with a sough after local brand. OPPO has big fan following amongst the youth segment and the whole team is looking forward to strengthening OPPO’s visibility in that segment besides other target groups.”