A major chemical player needed to make its global corporate communication more consistent and integrated.
Planning & Execution
A global chemical manufacturer facing structural challenges and internal barriers aimed to improve the efficiency and consistency of its corporate communications. This was in order to boost reputation, image, and ultimately their sales. globeone designed a strategy for the internationalization of the client’s communication, including priorities, roles, and responsibilities. Communication toolboxes were assembled for a systematic international roll-out of initiatives and best practice learning.
Effectiveness / Results
globeone’s work enabled a closer cooperation and faster information flow between headquarters and business units worldwide. A more integrated “one voice” communication helped to improve the client’s reputation and image.