Mobile technology is becoming more advanced and dynamic, and as a result people are finding it harder to shop the smartphone category. But we know that creating the right experience in store is key to influencing the purchase decision. In fact our research shows that exceptional in-store experience can raise the sale of the smartphones by five times compared to stores that offer minimal experience.
Planning & Execution
The Samsung 'Mobile Experience' store enables shoppers to immerse themselves in the mobile technology and learn which device best fits their life. Built around an intuitive customer journey we put hands-on experience at the heart of the store.
The space was designed so our customers would feel more comfortable in a warmer and inviting atmosphere created through indirect lighting and the introduction of neutral highlights and blue tones. Every device is easily accessible, equipped with the latest apps and connected to the Internet to try all the available features on the spot. The staff are trained to answer all shoppers’ questions and for those people seeking a more in-depth product experience, there are one-on-one demo classes and group training sessions.
Effectiveness / Results
The new store format has been a huge success and the Samsung Mobile Experience Store has been rolled out globally so shoppers all over the world can enjoy a seamless experience. Currently the number of Samsung Mobile Experience Stores is in the thousands, delivering a remarkable customer experience that unlocks the potential of Samsung's powerful technology in the hearts and minds of shoppers.