The challenge is of course to stay resilient and keep surviving in the middle of the pandemic which became a barrier to the travel & creative economy industry. What we do is, provide high-impact strategy & innovations to revive Indonesia’s travel and economy creative industry with our way, the digital way. We will show you how we still managed to increase travelers’ who are planning to travel to & in Indonesia. The data shows their interest and intent by monitoring their activity in Indonesia.travel website.
Planning & Execution
Due to the pandemic & strict travel regulations, we are focusing on the Pre-Travel user journey by using the “DREAMING & RESEARCHING TO INDONESIA” phase as our communication framework, strategy, & approach. To make the mission come true, we are using top-notch technology to boost the website performance. Such as:
- Premium Web Analytics,
- Social Listening platform,
- Growth Marketing Platform
- and optimizing Digital Infrastructure.
We also optimized the UI/UX of Indonesia.travel website to reach the goals of creating the website as a one-stop tourism and creative economy platform.
The marketing technology we utilize has enabled us to use its features to reach our goals. We have been using several features to help us catch the audience’s attention to see our campaign communication, resulting in more traffic, increasing pages per session, and increased average time on-site. Such as:
- Personalized pop-up banner. This enables us to give awareness by highlighting the event, campaigns, or festive on the page of the website.
- The Hello Bar can stay in line with the main menu button so that we can give the latest travel regulations to the users.
- Gamification features make user wants to play and seek which destinations are the next travel worthy for them.
- Also, WebStory feature where we can give several tops and favorite destinations for users on the Homepage so they can easily interact with destinations or activities they want to go to.
- We also use lead collections campaigns to gain email from users and encourage our users to subscribe to our push notifications.
- We also invited our audience to watch 360 videos and travel snapshots from any destinations in Indonesia as the research phase in the pre-travel journeys.
- Last, but not least, we are using a personalized recommender feature that includes AI, it easily can track users' preferences
Effectiveness / Results
The result of this campaign is magnificent!
- Generated conversion by 150% year on year in 2021
- Impressions went up by 3,393,415, increasing by 364%
- Email subscribers went up by 211%
- The number of returning users increased by 203%
- Push notification subscribers went up by 352,442
- Also, technical improvements such as:
○ page speed reduced by:
■ 26 seconds
○ Reducing bounce rate by:
○ 5% (from all channels)
- Overall, the ROI is 5,7:1