To create an OOH short video to celebrate the coming of the Chinese Tiger Year and showcase the latest Spalding basketball designs.
Planning & Execution
The overall project was executed in two weeks from conceptualization to launch and administrative process. Based on product shot, we recreated the ball in 3D, and delivered a tailor-made video specifically for Shanghai’s Xujiahui Metro City plaza unique sphere display right for the CNY.
Effectiveness / Results
A celebratory short video marking the coming CNY and simly showing the brand new product collections.