About
Campaign Title:
Year of the Tiger
Campaign Duration:
Less than 1 month

Brand Name:
Spalding
Industry Sector:
Miscellaneous
Agency Name(s):
PLTFRM
Countries & Regions:
Regional/APAC,
China
Key Objectives:
Brand - Awareness
Target Audiences:
Family, Youth
Ad Spend in USD:
$250,000 - $499,999
Related Work
Year of the Tiger
Spalding | 13 Jul 2022
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Year of the Tiger

To create an OOH short video to celebrate the coming of the Chinese Tiger Year and showcase the latest Spalding basketball designs.

Planning & Execution

The overall project was executed in two weeks from conceptualization to launch and administrative process. Based on product shot, we recreated the ball in 3D, and delivered a tailor-made video specifically for Shanghai’s Xujiahui Metro City plaza unique sphere display right for the CNY.

Effectiveness / Results

A celebratory short video marking the coming CNY and simly showing the brand new product collections.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team