Asia-Pacific’s premier financial industry forum is the 2021 Asian Financial Forum (AFF21) (18-19 January 2021). Ruder Finn Asia was appointed as a digital communications consultancy to AFF21 in September 2020.
Planning & Execution
Ruder Finn and AFF21 secured the participation of >66,000 attendees from >80 nations and regions, placing the Forum and Hong Kong at the center of the global economic landscape conversation. AFF21 shared conversations with >160 influential policymakers, financial experts, investors, business leaders and economists.
Effectiveness / Results
The Ruder Finn Asia digital campaign delivered organic and paid, multimedia and trilingual content themed around “Reshaping the World’s Economic Landscape”. The campaign achieved a record >36 million impressions, a reach of >4 million and engagement of >1.6 million across all platforms in six months. The campaign also delivered >61% increase in followers on LinkedIn and Twitter and AFF’s owned channels continue to see positive growth since the conclusion of the AFF21.