About
Campaign Title:
Goodness Inside – Social Media
Campaign Duration:
1 - 3 months

Brand Name:
Ricola
Industry Sector:
Food
Agency Name(s):
GREEN PARK CONTENT
Countries & Regions:
Regional/APAC,
Singapore, Thailand
Key Objectives:
Brand - Awareness, Increase Market Share
Target Audiences:
Youth, Female, Family
Ad Spend in USD:
$0 - $49,999
Testimonial
 The GPC team has learned about our brand deeply in the short time we have been working together. There was flexibility, openness and collaboration.
- VP Marketing Asia, Ricola
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Goodness Inside – Social Media
Ricola | 05 Jul 2021
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Goodness Inside – Social Media


The early stages of the pandemic served as a cause of anxiety among many individuals and the experience of being locked down inside for so long left everyone longing for the outdoors and the uplifting memories of nature that came along with it.

Green Park Content was tasked to reconnect people with nature and to get everyone to “Breathe in Nature” with Ricola.

Planning & Execution


Green Park Content conceptualized “Goodness Inside” and produced multiple, high impact, 6-second videos. These assets are repurposed and revitalised from Ricola’s existing video library of the Swiss Alps and outdoor sceneries with the gentle sounds of nature and published them on Ricola’s social accounts in the region.

Our goal was to take our audience back to the experience of going outside to breathe fresh air, see the sunrise, and feel the rain that can be soothing and mood-boosting in a time of deep uncertainty. The “Goodness Inside” campaign aimed to show that the healing “Power of Nature” can be tasted from home through Ricola.

Effectiveness / Results

Our initiative to utilise Ricola's existing assets to communicate the healing power of nature helped Green Park Content win the retainer account for Ricola for multiple markets in Asia. Ricola also awarded Green Park Content as Social Media Agency of Record for Singapore and Thailand markets.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team