Cellini – SEO and PPC Campaign
To Improve Online Position and Branding Within the Region (SEA)
Cellini were well known in the traditional retail scene, but wanted to enter the lucrative digital market to increase awareness and sales.
Planning & Execution
SEO and PPC Followed by Website Revamp
Initiated PPC and SEO campaigns for Singapore, followed by a website revamp to improve website layout and user experience, subsequently growing to Indonesia and Malaysia.
Effectiveness / Results
Conversions Increased to Over 700 per month
- Monthly traffic of >19,000, with >50% from organic.
- 72.38% of conversions from organic sources.
- 70% page 1 rankings