About
Campaign Title:
UFS Migration
Campaign Duration:
4 - 6 months

Brand Name:
Unilever Food Solutions
Industry Sector:
Retail
Agency Name(s):
RAGE COMMUNICATIONS PRIVATE LIMITED
Countries & Regions:
Australia
Key Objectives:
Brand – Launch/Reposition
Target Audiences:
Male, Female, Consumer, Youth
Related Work
UFS Migration
Unilever Food Solutions | 26 Mar 2020
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UFS Migration


  • Unilever Food Solutions (UFS), a global company wanted to revamp its Australia and New Zealand brand sites and migrate to a AEM platform

  • Rage was the lead local agency for the migration & implementation of UFS ANZ brand sites (Australia & New Zealand) on the new Adobe Experience Manager (AEM) platform

  • We built new pages in AEM using existing site templates and component

  • Ensuring that global guidelines, templates and standards done for Master site are followed

Planning & Execution


  • Utilized JIRA as the project management tool and Dashboard to get a snapshot of the progress

  • Multiple task specific Trackers were created with restricted access to multiple stakeholders to monitor progress, collect data and for reference.

  • Usage of right components in AEM to ensure easy and efficient maintenance

  • Improving standardization across the website by ensuring proper use of branding elements

  • Multiple stakeholder management: Working with & coordinating between 3 global agencies + UFS Digital Marketing team

  • Multiple system dependency (Info flow on the site was from 5 different systems)

  • Preserving SERP ratings / Analytics tags of the site

  • Non- negotiable Go-Live date

Effectiveness / Results


  • Rage delivered both UFS Australia and New Zealand brand sites on-time

  • Successfully completed migration to new Global templates 3 times since the platform migration

  • New Zealand - 860 pages migrated

  • Australia - 145 pages migrated

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The Campaign Asia-Pacific Team