Crypto.com
Crypto.com, a pioneering payments and cryptocurrency platform, continued to engage The Hoffman Agency to raise awareness of cryptocurrency as a mainstream payment method, but also to drive its brand awareness and user base. All in midst of a crypto bear market. The Hoffman Agency’s top priority: Support Crypto.com’s business goals of driving app downloads and card reservations. Connect with, and influence various stakeholders using bespoke channels and messages.
Planning & Execution
To meet Crypto.com’s goals we shifted our mindset from bagging media hits to a stakeholder communications exercise. We instead focused on: maintaining a steady drumbeat of communications to ensure our voice would be heard amid the clamour of skeptics; and instilling confidence in specific audiences to support the business objectives.
Effectiveness / Results
We not only survived, but flourished through this mass extinction event. Through comms, Crypto.com defeated the odds in the bear market we met our top business objectives, driving: 1 million platform users