Planning & Execution

Funtastic approached PR Newswire to help share the story through its unparalleled global content distribution network. Through the “World General Media” distribution package, the Funtastic team was able to:

Distribute the release to national, regional and trade media,
including newspapers, radio and television stations via PR Newswire’s distribution networks in US, Europe, Latin America and Asia with a total coverage of over 23,000 media points.

Expand its visibility to the news agency networks of CNW Group, Adnkronos, AFP Direct, APA, Belga, DPA, Europa Press, PA, SDA, The Australian Associated Press, Yonhap News Agency, Kyodo News Agency, InfoQuest, Notimex, Agencia Diarios y Noticias, Agencia Estado, O Globo, and MultiAgencias.

Receive coverage on PR Newswire’s media-only website and custom push email service, PR Newswire for Journalists, reaching 100,000+ registered journalists in 40+ different languages.

Share the release with financial professionals around the world via Thomson Reuters, Bloomberg & proprietary networks.

Connect with local audiences through full translation and distribution in French, German, European Spanish, Korean, Japanese, Simplified Chinese, Traditional Chinese, Thai, Bahasa Malay, Latin American Spanish, Brazilian Portuguese and English.

Measure and analyze its communications effort through Visibility Report and ReleaseWatch Report--the robust and comprehensive reportings that show exactly where the story was featured online and across social.

Effectiveness / Results

The release yielded an extraordinarily high amount of exposure worldwide
and it was featured on over 400 online websites with more than 500 million potential audiences. With a well-crafted story, engaging multimedia elements and worldwide distribution through the largest multichannel network, the release drew more than 482,000 video views and 19,000 image views and downloads. The release also generated over 12,000 views on PR Newswire websites alone from more than 60 countries.

Besides receiving coverage from its targeted media outlets such as Reuters, Financial Review and other prominent media points, the team also received enquiries from interested distributors worldwide. These international distributor enquiries have led to purchase orders generating significant ROI. Funtastic reached and exceeded its 12 month sales target within 2 months of the collaboration with PR Newswire. By investing in a well-trusted distribution platform that provides an unrivaled distribution network and result-driven solution with speed and ease, Funtastic has earned a victory lap around the pitch with its very successful product launch.

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