About
Campaign Title:
Creating Connections for Hormel China

Brand Name:
Hormel
Industry Sector:
Food
Agency Name(s):
EPSILON ASIA PACIFIC
Countries & Regions:
China
Key Objectives:
Brand – Launch/Reposition, Improve Customer Experience
Target Audiences:
Family
Testimonial
 Epsilon provided us with best-in-class website design, creative and development. Our new site showcases our products, delivers a positive user experience that makes exploring and sharing new recipes easy and enjoyable, and most importantly, the refreshed website fully express our new branding.
- Norman Gu, Vice President of Sales & Marketing, China, Hormel China
Related Work
Creating Connections for Hormel China
Hormel | 01 Feb 2016
Latest Work
The Macallan Global Travel Retail Experience – Discover Your Expression
Macallan | 23 Jan 2025
POKÉMON SOCIAL MEDIA | SOCIAL MEDIA MANAGEMENT
THE POKEMON COMPANY | 13 May 2024
O'FOOD NEIGHBORHOOD CHARACTERS | PACKAGE DESIGN
DAESANG | 12 May 2024

Creating Connections for Hormel China

Hormel sells food under many brands, including the Herdez, Skippy, Spam and many others. In the past, Hormel’s website was difficult to navigate. It was not easy for users to find the information they need. The site also was not search engine-optimized. Though responsive design was applied, it wasn’t supported well on mobile devices. To stay current with customers and provide a good online experience, Hormel engaged Epsilon to restructure their website.

Planning & Execution

Epsilon completely revamped Hormel China’s website. From user experience design to search engine optimization planning, Epsilon focused on developing a logical site architecture that is information-rich and user-friendly. Epsilon redesigned the website with an engaging visual interface, added features and refined flows that entice users to browse and explore. The new site is social media sharing-enabled, and users can post and share recipes easily.

Effectiveness / Results

Epsilon equipped Hormel China with a robust new website that works well with search engines and is consistent with Hormel’s global brand style. The website is also integrated with Hormel China’s social media to enables further customer engagements, both on mobile and PC.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team