Campaign Asia

Tuesday, 03 November, 2020

Robert Sawatzky

Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.

Australian TV measurement firm Adgile Media plots global expansion

Staff Reporters

Firm has hired former Vodafone head of media as its first global CEO.

Hear from Nielsen, DBS and Foodpanda today at 1 pm (SG/HK)

Join us 30 minutes from now for the first of three Top 1000 Brands webinars. Today: Nielsen and Campaign dive into the Top 1000 data, plus a panel discussion featuring two brands that have sustainability at their core.

When embracing strength becomes a great weakness

Ali Rezgui

Do you believe in the 'strong force' theory of advertising or the 'weak force'? Publicis Groupe's planning director asks whether the industry is leaning too hard into the wrong communication model.

Newsmakers: CNN International Commercial, Marketing Society, more

Check in on the week's people moves and business wins in our ever-growing roundup.

Huawei global corporate communications VP Joe Kelly dies at 55

The Ireland native spent the last eight years working at the company's headquarters in Shenzhen, where he lived with his wife and two sons, according to Irish media reports.

Editor's Picks

Actor Eddie Peng recruits sea turtle warriors in China

Ad Nut

A campaign for WildAid by MediaMonks is not gathering an actual army of marine reptiles, but an army of humans who pledge to protect them.

Pie and purpose: Pizza Hut's pan-Asia pan-pizza plan

Surekha Ragavan

Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.

Promoted

Accelerating social change through diversity and inclusion in marketing

Sonali Malaviya

Diversity and inclusion today has a role to play beyond fostering creativity and innovation in marketing and advertising - it can be a catalyst for social change tomorrow, says global data and measurement-driven media agency Essence’s Sonali Malaviya.

India among fastest-growing markets in video entertainment adspend: Zenith

Campaign India Team

The agency reveals findings of a report that analysed 10 global markets which contribute to 57% of the global adspends

Events

Asia's Top 1000 Brands 2020

Nov 3 - 6, 2020

Virtual

Webinar - Rethinking brand purpose: lessons from the crisis for the future

Nov 24, 2020

Virtual, APAC

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