Thursday, 10 October, 2019

IPG CEO Roth 'concerned' about China, hints at repositioning

Atifa Hargrave-Silk

Nationalism and protectionism are a worry, he told Campaign, hinting at a repositioning of investment in the world's second-largest economy.

Tiffany removes ad following pro-Hong Kong accusations

Jessica Goodfellow

The jeweller — which has also seen its bottom line affected by the protests — is the third brand this week to become swept up in the Hong Kong pro-democracy movement.

Essence bets on China

Jessica Goodfellow

Three years after first investing in China, Essence is officially establishing a presence in the market.

How brands are experimenting with TikTok

Staff Reporters

The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.

P&G: 'Brands should be wary of jumping on to hot topics'

Stephen Delahunty

Companies must 'walk the talk', according to FMCG giant's global programme leader for gender equality and children's safe drinking water programme.

As brands expand their purpose, creative agencies must too

Justin Peyton

Brands are redefining their core principles to focus more on purpose and value, an opportunity for agencies to take a higher seat at the table — if they are up to it.

Should the chief marketing officer title stay?

Staff Reporters

Campaign US gathered some North American perspectives on whether or not CMO is a legacy position that needs shaking up.

Twitter 'sorry' for inadvertently leaking user info to advertisers (again)

Ben Bold

Admission of error by social network comes just two months after previous mess-up.