Campaign Asia

Plus: Ad Nut's latest finds include powerful doodles, vicious marsupials | Consumer data: We have a problem | Chris Thomas

Wednesday, 11 September, 2019

Politics & mooncake: HK tensions eclipse marketing

Staff Reporters

As usual, mooncake makers have gone all out this year to sell their sweet, dense treats. But in the run-up to Mid-Autumn Festival 2019, factors outside any marketer's control are impacting brands such as Maxim's and Taipan.

Spikes Asia announces 2019 Advertiser of the Year

Staff Reporters

The festival of creativity, slated for September 25 through 27 in Singapore, will honour Nike for its creative bravery in APAC. See our collection of the brand's recent work here.

More marketers see value in brand experience centres

Surekha Ragavan

Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.

The Work: Powerful pens, vicious marsupials, more

Ad Nut's latest finds: Our ad-obsessed pal shows you new work for Amnesty by Grey Indonesia, for BCF by The Monkeys, for Well Link Life Insurance by Senses Advertising and for HK's Competition Commission by Triangle.

Consumer data concerns: Let’s admit there’s a problem

Pieter de Zwart

The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.

Chris Thomas takes a director seat at Clear Media

Staff Reporters

The former BBDO regional leader said he looks forward to re-engaging with the Asia media community.

Moves and wins update

Brief news items on Spark Foundry, Glance (InMobi), Naver, Publicis Singapore, Edelman, Mediamonks and many more.

Editor's Picks

Tech and auto giants a source of pride for South Koreans

David Blecken

Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation's capacity for future innovation.

ANA launches new measurement division to 'level playing field'

Oliver McAteer

'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'

China home to 83% of global ad fraud: GroupM

Jessica Goodfellow

Lack of verification, limited measurement and an unfamiliarity with the concept of brand safety are contributing towards China's fraud problem, GroupM finds

Timberland pledges to plant 50 million trees over five years

Stephen Delahunty

The brand has planted more than 10 million trees since 2001.

Promoted

Budweiser encourages us to love whoever we want with art bottles on Chinese Valentine's Day

Staff Writer

The US beer brand taps into burgeoning pink economy with an 'all love is love' campaign for China's Qixi Festival.

Events

	Brand Exchange Philippines Sep 12, 2019 FOO'D by Davide Oldani (Ground floor, Retail Arcade Area), Metro Manila

	Japan/Korea Agency of the Year 2019 Nov 27, 2019 Tokyo

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