Introduction

Campaign Asia-Pacific, in association with Roth Observatory, is delighted to announce the launch of the Agency | Marketer Partnership Award, which sets out to recognise Asia-Pacific’s most effective client-agency relationships.

While speed, efficiency and effectiveness have become even more critical for brands to succeed in these challenging times, the benefits of a strong client and agency relationship are in getting the best work that is creative and brings a new level of insight and intelligence to the strategy.

This award aims to showcase the global and regional partnerships that have delivered outstanding work and sustainable ROI over time — ultimately it brings the importance and value of the client-agency relationship to the forefront.

We look forward to receiving your entries. Good luck!

About

Entrants must have had an established relationship of at least 2 years or longer between an individual brand and an individual agency.

The effectiveness of the relationship has to be seen to be measurable – with a range of measures being considered such as marketing effectiveness, industry recognition and awards, performance reviews and performance-based incentives being just a few.

Agencies and Marketers must complete the entry together, and construct a clear a relevant case which demonstrates that their partnership has driven marketing excellence. This case can be supported with third party endorsements from the likes of media and other marketing services partners.

Winners

For more details on the winning entries, click here.

The awards presentation

The winner of the Agency | Marketer Partnership Award will be presented with a trophy at the Agency of the Year Awards dinner held in Singapore on 10 December 2014.

*Please note that the Agency | Marketer Partnership Awards is independent of Agency of the Year Awards.