Preparing for the open agentic web: What brands need to know

As AI agents and answer engines reshape how people search and interact online, ...

Cannes Lions 2025 rocked by multiple controversies over ...

A small step for Cannes, not a giant leap for Asian ...

Chaka Sobhani and Tara Ford to co-chair Campaign Big Awards

17 hours ago

Preparing for the open agentic web: What brands need to know

As AI agents and answer engines reshape how people search and interact online, brands are rethinking web design, SEO, and measurement for a new era of dual human and machine audiences.

15 hours ago

Cannes Lions 2025 rocked by multiple controversies ...

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.

16 hours ago

A small step for Cannes, not a giant leap for Asian ...

Cannes Lions amplified Asia’s usual hits this year—K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and creator economy is still bubbling at the edges. McCann's Shilpa Sinha says it’s time for Asia to stop waiting and claim the stage.

15 hours ago

Chaka Sobhani and Tara Ford to co-chair Campaign ...

The standard entry deadline is Thursday, July 10.

7 hours ago

Key marketing appointments to kickstart your week

This week: Zoo Group continues expansion, taps Havas talent, Initiative strengthens Melbourne leadership, Via Group marks two years with five hires, and Archetype names a head of AI & transformation to drive its next evolution. More to come, follow for updates.

13 hours ago

Asia-Pacific Power List 2025: Abdul Sani Abdul ...

Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, driving innovation and redefining industry standards.

3 days ago

Cannes Lions faces calls to step up action on ...

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

16 hours ago

DM9’s creative chief steps down in wake of Cannes ...

Icaro Doria helped relaunch the agency in 2022.

4 days ago

'If it doesn’t entertain, don’t even enter': ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.

3 days ago

Grey Japan appoints Wieden talent as new managing ...

Kimihiro Takano steps in as Grey Japan's MD on July 1, 2025; CEO Masahiko Okazaki transitions to a new role at parent company WPP.

3 days ago

Edelman makes senior leadership cuts amid ongoing ...

The PR giant has made senior leadership cuts in Australia, including three key executives, as part of ongoing efforts to future-proof the business.

Jun 25, 2025

Japan FTC hits Dentsu, others with 3.3 billion yen ...

Citing violations of the Antimonopoly Act, Japan's Fair Trade Commission fined Dentsu and six other firms ¥3.3 billion (US$22.8 mil) for bid-rigging tied to the Tokyo Olympics. Dentsu is contesting the 'discrepancies'.

Jun 23, 2025

How a Chinese gold brand is glittering from the 618 ...

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.

Jun 20, 2025

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Agency Report Cards 2024

3 days ago

Agency Report Card 2024: Wavemaker

It was a year of disruption for Wavemaker APAC as network-level leadership instability, China reckonings, and client losses weighed on performance—but momentum in India, Indonesia and AI-driven innovation signal potential for recovery.

4 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

4 days ago

Agency Report Card 2024: VML

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

Jun 24, 2025

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

Market Shake-ups

May 30, 2025

Mindshare, EssenceMediacom China chiefs exit

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

May 22, 2025

GroupM tells staff about redundancies as restructure...

Employees being informed this week about roles at risk of redundancy.

May 19, 2025

Why has GroupM lost its way for so long? The buck ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

May 14, 2025

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

The Work

3 days ago

How do you like your coffee? Shaken by the streets!

A new coffee brand enters Vietnam's saturated market with a creative twist on delivery.

Jun 18, 2025

Cannes Lions 2025: See all of the Grand Prix winning work this year

Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.

Jun 24, 2025

Squarespace courts Aussie and Kiwi trades with 'shear' nostalgia

The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.

Jun 19, 2025

PropertyGuru’s ‘Everyone Welcome’ campaign tackles rental discrimination in Singapore

PropertyGuru’s latest campaign and filter aim to create a rental market where everyone feels accepted, regardless of race, gender, sexual orientation, or religion.

Jun 17, 2025

Hong Kong’s harbourfront gets ballsy to break men’s health taboos

Men's health clinic, Noah, and BBH Singapore team up to tackle men’s health with what looks like a pair of giant inflatable balls.

Focus

Indies as one

The world's top independent agencies

Unlocking China Opportunities

Your Guide to Understanding Evolving Consumer Preferences by Alibaba

Getting real How eos became Gen Z’s most-loved ...

Behind the scenes of the most effective marketing campaign in the world

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

May 27, 2025
Marina Bay Sands

Campaign360 2025 Singapore

Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.

May 12, 2025
Bangkok

MediaWorks 2025

MediaWorks 2025 Returns to Bangkok from 12-14 May

May 27, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

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BY PR NEWSWIRE