The Knowledge
Publicis climbs the highest in APAC media rankings following Kenvue win
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost ...
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The Knowledge
2 days ago
Publicis climbs the highest in APAC media rankings following Kenvue win
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
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2 days ago
Netflix is going all out for Squid Game season ...
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
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Nov 20, 2024
Unwrapping the best Christmas ads of 2024
Your holiday inspiration sorted: Here's a roundup of the best Christmas ads brimming with just the right touch of bells, whistles and festive cheer.
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Dec 20, 2024
Year in review: Biggest brand fails of 2024
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
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2 days ago
Kingdom Digital secures Eva Air's creative AOR for ...
The Taiwanese airline strengthens its alliance with the Hakuhodo-backed agency to amplify brand impact in the Malaysian market.
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Dec 20, 2024
Happy holidays from team Campaign!
As the Campaign Asia-Pacific team signs off for the holidays until January 6, we wrap up 2024 with a festive ode to the year’s biggest marketing moments.
Dec 19, 2024
Keeping up appearances: The truth about 2024
Faking it has become the industry’s survival mechanism—but at what cost? Andreas Krasser reflects on a year of inflated appearances, shrinking budgets, and the urgent need for honesty and authenticity in both agencies and clients alike.
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Dec 19, 2024
Ad Nut's favourite campaigns of 2024
An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.
Dec 16, 2024
Top exits and entrances of 2024
Explore our annual recap of marcomms leaders who transitioned into new roles or departed from their current positions over the past year.
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The Knowledge
3 days ago
Tata Motors win pushes Omnicom Media Group into top ...
Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.
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3 days ago
Initiative wins Volvo's global media account, China ...
Account was worth $448.7 million in 2023.
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Dec 20, 2024
Merlee Jayme launches Jayme Headquarters to ...
Following the success of The Misfits Camp, Jayme's new creative agency will be supported by a seasoned leadership team. Philippines-based professor Sam Alapan will head The Misfits Camp.
Dec 18, 2024
What makes holiday ads truly effective in APAC?
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
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Dec 19, 2024
What marketers can learn from Gen Z cultures across ...
EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.
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Dec 13, 2024
An AI lens on the marketing headaches of 2024
Privacy fracas, economic turmoil, and an attention-fleeting digital world—Trinity P3 founder and chief executive Darren Woolley asked AI to prioritise the pain points that dominated marketing agendas across Asia-Pacific in 2024. Here's his take.
The Big Consolidation
Dec 18, 2024
Omnicom-IPG billings hit $2.7 billion in China: ...
The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.
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Dec 17, 2024
'The industry doesn’t need another behemoth’: Mark ...
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
Dec 17, 2024
The $31 billion Omnicom-IPG deal has industrial ...
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
Dec 16, 2024
Omnicom and IPG 'huddling together as cold winds ...
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
Representation Matters
Dec 5, 2024
Analysis of over a million ads reveals state of ...
A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.
Nov 28, 2024
Igniting the spark: A how-to-guide for finding ...
Here’s how one native designer brings her full self to her creative work — and how you can, too.
Nov 6, 2024
How to fix adland's motherhood crisis
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Oct 28, 2024
What will it take for female creatives to get the ...
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
The Work
Dec 18, 2024
Apple’s moving holiday ad hears the heart
The festive film showcases the AirPods Pro 2’s new hearing health features through the heartfelt story of a father reconnecting with his family, touching on the role of sound in fostering connection during the holiday season.
Dec 19, 2024
Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ ...
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
Dec 13, 2024
Let's put a smile on that face, says Tourism Fiji
The 'Happy Passports' campaign by Havas shows visitors how hard it is to look sad in a place where 'happiness comes naturally'.
Dec 16, 2024
'Yapping Paper' turns Christmas gifts into a cause for paws
This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.
Dec 12, 2024
Vanilla Ice is ice cold in hilarious beer campaign
The 90's rapper is back to help New Zealanders show up before their beers blow up in this DB Breweries campaign by Special.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
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Dec 5, 2024
Living it Up: Forging Deep Connections Between ...
An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.
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Feb 27, 2025
Campaign China Summit 2025
We're thrilled to announce Campaign China Summit 2024 returns to Shanghai on 27 February, 2025!
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
PARTNER CONTENT
PROMOTED
2 days ago
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
PROMOTED
2 days ago
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
PROMOTED
Dec 19, 2024
AOY Insights: How Publicis Groupe arrived at a ...
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind its success.
PROMOTED
Dec 19, 2024
AOY Insights: How Leo Burnett Vietnam’s commitment ...
With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results.
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BY PR NEWSWIRE