The ability programmatic has given the industry over the past five years, to precisely target consumers with the right message at the right time, has become the cornerstone of digital marketing today. 2017 was a year filled with impassioned debate, presenting new considerations and challenges for marketers, but giving more opportunities for better ad standards.
Asian markets in particular have seen exponential growth economically and in digital and social. The proliferation of channels available to marketers, means more ways for brands to engage with core audiences. Never has there been a more crucial time for brands and agencies in Japan to increase their capabilities in programmatic and explore the creative opportunities it gives for brand engagement.
Following on from the success of 2017, The Programmatic Summit returns to Tokyo to continue supporting marketers and agency leaders on their programmatic journey. Click here to apply for your complimentary place.
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Speakers:
Agenda:
09.30 Registration and morning networking
10.00 Opening remarks from Campaign Japan
10.10 A glance at the current programmatic state of play
Tetsuya Shintani, Country Leader for Japan welcomes you to The Programmatic Summit 2018. As we hit the midpoint of the year, Tetsuya talks through the global state of play and highlights how Japan is trending overall. What will the next 12 months bring?
Tetsuya Shintani, Country Manager, Japan, The Trade Desk
10:40 The Next Wave of Digital Advertising
Jeff Green, CEO & Founder of The Trade Desk explains how the next wave of digital advertising puts the power of data behind each and every targeting decision. Combining user control and transparent automation maximises advertising budgets and saves agencies valuable time. Learn how The Trade Desk is helping uncover the insights needed to reach the right user at the right time for the right price.
Jeff Green, CEO & Founder, The Trade Desk
11.15 Cross-industry collaboration for powerful Programmatic
How can all the key players in the programmatic ecosystem collaborate better for a more transparent programmatic future? Bringing together leaders from every corner of the programmatic-buying cycle, we explore case studies and examples where collaborative efforts across the ecosystem have led to real programmatic success. Plus, we look at how the industry is creating a brand safe environment and progressing in viewability for better ads standards.
Speakers:
Yukihiko Imamura, Managing Director, Teads
Goichi Ito, Marketing Manager, Qantas Airways
Yukikazu Oishi, Senior Director, GroupM Japan K.K.
Shinichi Kumada, Account Director & Senior Producer, Hogarth & Ogilvy Inc.
Moderator:
Tetsuya Shintani, Country Manager Japan, The Trade Desk
12.00 Lunch and networking
13.00 Programmatic strategies for local audiences
Each market in the world faces different challenges when it comes to digital marketing and engaging with local audiences. This session looks at the adoption of programmatic in Japan and how changing consumption habits have led to increased engagement on mobile. What are the main barriers hindering progression of programmatic in Japan?
How can agencies reap the rewards of programmatic and advertisers ensure they are reaching target Japanese users with relevant content?
Joshua Grant, Head of Programmatic and Data Strategy, Dentsu
13.30 Accurate targeting with first-party data
First-party data tuning leads to the delivery of hyper-targeted and effective campaigns across the whole customer journey. How can planners and advertisers in Japan be more sophisticated with their use of audience data for more accurate and measurable programmatic campaigns? This panel discussion unpicks the opportunities of data-driven media buying.
Speakers:
Kengo Horiuchi, Director of Marketing, Treasure Data
Yusuke Shigehara, Director, Legoliss
Masaki Ogawa, Director, Catalina Marketing Japan
Moderator:
Tetsuya Shintani - Country Manager, Japan, The Trade Desk
14.05 Afternoon break and refreshments
14.25 Moving beyond metrics to look at creative programmatic opportunities
Programmatic is known best as being a performance-based marketing tactic but as the technology and the industry become more sophisticated, so does the use of programmatic for storytelling and brand- building. What is the real creative potential of programmatic? This panel dissects the opportunities, from video and TV to the influence AI and machine learning will have on the future.
Speakers:
Eri Piotrowski, Head of Media Japan, Essence
Yosuke Suzuki, Managing Director Japan, R/GA
Michael Chong, Head of Marketing Science, IPG Mediabrands Japan
Moderator:
David Blecken, Editor, Campaign Japan
15.05 Uncovering China’s complex programmatic landscape
The digital media landscape in China is uniquely complex and different from the rest of the world, making it difficult for brands to conduct business. But, China can’t be ignored. It is not only the world’s second-largest advertising market but is also the biggest consumer market for many global brands. In this session, Matt Harty, will take you through The Trade Desk’s entry into China, the challenges in the programmatic space and strategies to overcome them.
Matt Harty, Senior Vice President, Asia Pacific, The Trade Desk
15.30 Closing remarks
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Registration subject to approval. The conference will be conducted in English and Japanese, with onsite translation throughout the day.
For further information and speaking opportunities contact:
Eleanor Hawkins
Senior Conference Producer
[email protected]
+852 3175 1922
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