Absolut Elyx Halloween Night

The Halloween Night of Absolut Elyx wine brand would be organized in the most luxury bar club in Ho Chi Minh City, in Park Hyatt Hotel. We need to build an absolute interesting theme for this event.

Planning & Execution

To be different from previous Halloween themes which has become old and boring, this time we use a totally new theme “Elyx Jail House”, turn the whole club into a jail house with full of prisoners, scary decoration and obsessions.

The key moment performance named “Escape and chase”, in which dancers represent for prisoners who are always sunk in the dark and pain. Their spirit and body are always haunted by avidity to be liberated. The combination of modern dance and sexy dance to music will make a real jail atmosphere and obsession about prisoner’s image.

Effectiveness / Results

The new concept “Elyx Jail House” with scary decoration and activites of a jail house really attrached the attention and excitement of all custumers at bar club of Park Hyatt Hotel.

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