Thank You Party is Shiseido’s annual event to show appreciation to loyal customers. This year, the party was organized at the same time of 10-year anniversary of luxury product Shiseido Future Solution LX.
Planning & Execution
The story of Shiseido is the story of beautiful synergy beyond time, inspired from the honor of Japanese culture toward nature & the Earth’s harmony. On the ccasion of 10-year anniversary, we introduce limited edition of Future Solution LX embraced in Nishijin texture fabric – a masterpiece of craftsmanship, to celebrate the meticulous care & contemplation in creating eternal beauty beyond time. Based on those points, we organized Shiseido Thank You Party with concept “Trân quý vẻ đẹp vượt thời gian – Honor the beauty beyond time”.
The concept “Honor the beauty beyond time” is delivered via three touch points. Firstly, we decorated the event as an elegant party of Japanese heritage, cared of every single detail, which made audience overwhelmed by Japanese heritage. Secondly, Ikebana arrangement performance was used to present the word harmony, expressed in the combination of materials of nature, include flowers, branches, leaves, fruits, roots. Finally, the timeless music performance from famous singers and orchestra told us the story about the beauty of women from hundred years ago that Shiseido has been invested in the limited edition of Future Solution LX on the occasion of 10-year anniversary.
Effectiveness / Results
With 02 events organized in Hanoi and HCMC, Shiseido Thank You Party 2019 really impressed Shiseido’s VVIP guests about the message “Shiseido – Honor the beauty beyond time”.