Planning & Execution

The overall aim was to spread the word about the revamped store on social media via the hashtag #FendiCantonRoad.


Our approach consisted of two components:

A series of videos that would be shared on official Fendi social media channels including Facebook, Instagram and YouTube with the hashtag #FendiCantonRoad



An instore AR photo booth that would drive store traffic and encourage the use of the hashtag #FendiCantonRoad


Effectiveness / Results


The re-opening of #FendiCantonRoad was an enormous success. It gave shoppers and celebrities alike a fun way to interact with Piro and Bug whilst simultaneously sharing their fun on social media, helping build great interest in the re-opening and creating global awareness about the store revamp.


The videos and AR GIFs powered the success of the hashtag #FendiCantonRoad throughout social media.


It ultimately reached over 9 million social media users and garnered over 32 million digital impressions, smashing expectations for the store’s reopening.


Such was the success of the campaign that Fendi have since used the AR/GIF photo booth in Singapore and Malaysia during the Christmas period and have plans to use the digital technology for future Fendi flagship events around the world.