Analysis Media
Adrian Peter Tse
Mar 8, 2016

Mediapalooza redux? What senior leaders expect in 2016

MEDIA360 TALKS SERIES: 2015 was a year of big media shakeups and reviews. What do senior media executives expect in 2016?

The Media360 Talks series takes you inside Campaign Asia-Pacific's invitation-only Media360Summit, which took place on 25 February. 

In this video, senior media agency leaders from Asia-Pacific, the UK and the US share what they learnt from media reviews in 2015 and what they think will happen next. Featured in the video:

  • Michael Kassan, Chairman and CEO of MediaLink, US
  • Lindsay Pattison, CEO, Worldwide, Maxus, UK
  • Gerry Boyle, global managing partner and chairman ZenithOptimedia, Asia-Pacific 
  • Nick Waters, CEO, Dentsu Aegis Network, Asia-Pacific
  • Sean O'Brien, CEO, Carat Asia-Pacific

See all Media360Summit coverage

 

 

You might also like these Campaign Asia-Pacific videos:

 

 

Source:
Campaign Asia

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