Reach customers at the moments

Traditional linear models of the sales funnel are falling by the wayside as analytics reveals the full complexity and diversity of the customer journey. Everything from the weather, to the time of day, to even the viewer's mood affects the kind of adverts and formats consumers will respond to at any given moment. Programmatic, tied in with intelligent use of data, now enables brands to tailor ad-targeting to the individual consumer’s needs in real time. The latest in our series of webinars, presented in conjunction with Turn, looks at the ways marketers are adapting their strategies to take advantage of the latest technological tools.