Analysis
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Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
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Creative Minds: Himanish Ashar on trolling people on the Internet and his love for music
Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.
40 Under 40 2023: Tash Menon, Mash
Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.
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Campaign's Spotlight HK 2024: Highlights
The full-day event in Hong Kong on April 18 saw dozens of marketers share insights on disruption, AI, trust, and more. Catch the event highlights here.
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Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
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How businesses in China should balance prosperity and ESG
SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.
40 Under 40 2023: Siddhant Lahiri, Forsman & Bodenfors
Having spent two decades shaping Southeast Asia's advertising landscape, Siddhant Lahiri has earned himself recognition for being a progressive strategist.
40 Under 40 2023: Shu Wu, McCann Worldgroup
Shu Wu's transformative leadership led McCann Worldgroup China through unprecedented success, securing major clients and empowering diverse talents for the company
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.
Why brands are leaning into spoofing film genres
Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.
Martech to form a larger part of Thai marketing spend: report
TOP OF THE CHARTS: Thailand's Martech Report 2024 finds the proportion of martech budgets to corporate marketing budgets to be 46% this year, up from 2023 levels.
40 Under 40 2023: Ruchika Gupta, Beam Suntory
An ambassador of female leadership, Gupta is building a team of thought leaders at Beam Suntory and inspiring them to achieve their highest potential.
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Why does such a lack of transparency still exist in adtech?
Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
Osaka World Expo 2025: How to win influence with key economic drivers in Japan
With only a year to go, Meghan Barstow of Edelman shares five key takeaways on the payoff for countries and global brands that show up well in Osaka.
‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real
Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.
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H2 2023: Telstra disrupts the norm with its $100 million account
North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.
Creative Minds: Melissa Boey on fearlessness and life-and-death projects
From hitchhiking in Moscow to being followed by a local cartel in Mexico, MRM Japan's senior art director's life and work is never short of adventure.
Dentsu China's new CEO on transformation, talent, and looking beyond borders
Chun Yin Mak is spearheading a four-year business transformation amid the network's One Dentsu global rollout.
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Lessons from 20 years of Dove’s Campaign for Real Beauty
On the 20th anniversary of the iconic campaign, Campaign asked industry experts why they think the platform continues to endure—especially during a time when inclusion is facing pushback.
M&C Saatchi reveals strategy shift after revenues drop
Holding company to target regional clients with more integrated offer.
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