Data
Media agencies having to become more strategic to support brands: Report
Research shows most (56%) global CMOs are midway through organisational transformation.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
Martech to form a larger part of Thai marketing spend: report
TOP OF THE CHARTS: Thailand's Martech Report 2024 finds the proportion of martech budgets to corporate marketing budgets to be 46% this year, up from 2023 levels.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India.
Generative AI is shaking up creator marketing budgets
Research shows seven in 10 marketers will increase generative AI creator content spend this year.
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them.
There's too much advertising on social media, 6 in 10 respondents tell Hootsuite
Hootsuite’s Social Media Consumer Report is based on a survey of more than 6,000 respondents between the ages of 18 and 65 in the U.S., Canada, U.K. and Australia.
Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder
Last year some global agency groups found the going tougher than expected but others came through and are still on their planned courses.
(6).png&h=268&w=401&q=100&v=20170226&c=1)
Global indie agency rankings: Wieden & Kennedy and Mediaplus top 2023 rankings
Wondrlab and LS Digital, both based in India, maintain their positions in the top ten across creative and media rankings.
FICCI-EY Report 2024: Indian media and entertainment sector grows by 8% in 2023, crosses $27.9 billion
The latest iteration of the annual report launched at FICCI Frames 2024 also revealed 70% of growth stemmed from new media comprising digital and online gaming—while TV witnessed a marginal decline of 2%
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
.png&h=268&w=401&q=100&v=20170226&c=1)
WeChat dominates China's social media: All B2B brands invest
TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.
Edelman global revenue falls 3.7% to $1.04 billion in 2023
The independent agency’s performance was impacted by a 9.1% decrease in the US, while Asia-Pacific rose by 1.7%, with Korea, India and Singapore all posting gains.
WPP creative agency revenues down 1.6% in 2023 while GroupM's rise by 4.9%
North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%.
Women to Watch Greater China 2024
Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
APAC marketers navigate ethical challenges amid global surge in sports media spend
TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming "sportswashing" as media investment rises in the industry.
Why many brands and agencies are tempering Gen AI investments
EXCLUSIVE RESEARCH: When it comes to generative AI, the results of a Forrester and Campaign Asia-Pacific survey reveal that brands and agencies alike are still cautious about this new technological gold rush.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Global social media users surpass 5 billion, SEA most active
TOP OF THE CHARTS: A new report by We Are Social finds the global total of social media users has increased by 266 million over the past year—with Southeast Asians among the most likely to visit social media in order to learn about brands and see their content.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)