Advertising
Radiocentre: 'BBC Radio could not be funded by advertising'
Industry body for commercial radio analyses the viability of wholly ad-funded BBC Radio.
Two generations, same Spotify playlist: Why marketers need to know Gen X to reach Gen Z
They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.
Leo Burnett Mumbai shakes up leadership to drive new growth initiatives
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing partners, and Saurabh Dahiya as head of strategy.
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Creative Minds: Himanish Ashar on trolling people on the Internet and his love for music
Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.
40 Under 40 2023: Tash Menon, Mash
Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.
Publicis to shake up board: Arthur Sadoun takes sole charge, Maurice Lévy moves to emeritus role
Two boards become one as supervisory and management boards merge.
Women Leading Change 2024 shortlist revealed
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
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Campaign's Spotlight HK 2024: Highlights
The full-day event in Hong Kong on April 18 saw dozens of marketers share insights on disruption, AI, trust, and more. Catch the event highlights here.
RGA launches brand design consulting practice in EMEA
The service is already available in the US and Australia.
WPP's internal whistleblower reports rose by 64% in 2023
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
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Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
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Omnicom posts 4% organic growth in Q1, beats expectations
The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
Saving water doesn’t have to mean extreme measures, says PUB
In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
40 Under 40 2023: Siddhant Lahiri, Forsman & Bodenfors
Having spent two decades shaping Southeast Asia's advertising landscape, Siddhant Lahiri has earned himself recognition for being a progressive strategist.
Under-appreciated, overlooked and misunderstood: The life of a female creative
Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
M&C Saatchi tightens processes to cope with high-level departures amid restructure
Staff resignations have included Steve Martin and Jamie Wynne-Morgan from M&C Saatchi Sport & Entertainment.
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Times Power of Print throws down the gauntlet to ad agencies
The work calls for entries for campaigns that will get more voters to the booths.
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OpenAI marks arrival in Asia Pacific with opening of Tokyo office
To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.
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